About

The Beach is an independent copywriting agency.

Operating from a small base by the sea, I work for businesses throughout the UK (and one or two abroad) either reporting directly to the end-client or working through an intermediary such as an advertising or design agency. 

I offer a full copywriting service geared to helping businesses maximise their return on investment in marketing materials.

The trouble with bad copy

Every day, we’re all bombarded with information that’s so badly written and presented it ends up straight in the trash.  It’s a turn off for customers and a missed opportunity for businesses.

What’s worse, rotten copy doesn't just fail to communicate the desired message, it conveys a whole stack of undesirable messages.  Good writing doesn't always come cheap, but bad writing costs even more: it can make a company seem dull, unprofessional or downright sloppy. 

The benefits of good copy

I produce copy that makes you look good, engaging readers and expressing your offer clearly before their attention wanders.  Creativity is at the heart of what I do, bringing copy to life with memorable ideas, snappy headlines and crisp sentences. 

I can help you communicate your expertise, brand and ethos - the very things that make you special - reinforcing your credibility to existing and potential clients.